About Us

An award-winning social enterprise

Eco-Friendly Web Alliance (EFWA) is an award-winning social enterprise focused on creating a cleaner, greener internet. Our groundbreaking eco standard for websites aims to reduce unnecessary carbon emissions into the atmosphere.

Every action matters

The internet, a seemingly ubiquitous aspect of modern life, has a significant carbon footprint, contributing to 3.7% of global emissions – more than the aviation industry.
Eco Friendly

Our Mission

Every single website has the power to make a difference. Our mission is one million climate-positive websites by 2030, inspiring change.
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Our Vision

A cleaner, greener internet powered by renewable energy.
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Our Goal

Our first goal is to prevent half a million tonnes of carbon from entering the atmosphere.

Climate-Positive Websites

Help the environment by making sure your website has a net positive impact. A collective effort is needed to make the internet more sustainable through the use of low-carbon thinking, use of green energy and taking responsibility for carbon footprint through insetting or high integrity nature-based solutions.
Eco Friendly


Reducing carbon

Reducing carbon per page on whole website is a meaningful step. If the website is not green-hosted, consider a green-host as it emits less carbon.
Through a displined approach a website can begin to be part of the solution, in a few simple steps.
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Go further

Take responsibility

Take responsibility for your website's carbon emissions, going beyond the actual carbon footprint for the year. Achieve below-zero emissions for your website, through insetting or high integrity, Gold Standard or Verified Carbon Standard nature-based solutions.
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  • Educating Children 60%
  • Open-Source Community Tools 40%

Our Commitment to the Community

As a social enterprise, we strive to make a positive impact on society by sharing a portion of our profits with the community. Our success is measured in impact, and this is reflected in how we spend your money.

Ten percent of our profits are dedicated towards this cause, with sixty percent of that pot going towards providing education to children from disadvantaged backgrounds through registered charities, and forty percent being utilised for creating Open-Source tools for the community. Furthermore, we conduct energy efficiency audits of various websites for free and offer pro bono workshops and masterclasses to spread knowledge.

A force for good

We are part of a global community of responsible businesses committed to making a positive impact.
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Taking a
science-based, science-backed approach to work towards greening the internet with climate-positive websites.
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An approach
that delivers clear climate-positivity of websites, going beyond neutralising carbon.
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Social Enterprise

A force
for good, accelerating change. B Corporation Certified (Pending) and members of The Organisation for Responsible Businesses (ORB) and The Association of Sustainability Practitioners.
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above all
We cannot in good conscience accredit any organisations directly involved in fossil fuels, conflict minerals, and high-interest lending among others.

Scientific Advisory Board

The scientific advisory board plays a crucial role in shaping the direction of the eco standard.

Advisory Board — Impact

Our mission is supported by our advisory board's leadership and their focus on delivering impact.

Innovation & Operations Team

Impact enablers. Meet our Innovation and Operations Team.