What does EFWA stand for?

Eco-friendly Web Alliance (EFWA) is an alliance that is working on its mission to make internet and its ecosystem sustainable. EFWA works with other organisations globally and focusing on the intersection of technology and sustainability. EFWA sets new standards, collaborating, gaining consensus, and working towards a sustainable and green internet and digital technologies in support of United Nations Sustainable Development Goals, and more specifically Goal 13: Take urgent action to combat climate change and its impacts, Goal 12 – Responsible Consumption (of digital resources in this case) and Goal 15 – Life on land.

What makes EFWA accreditation programmes unique?

EFWA’s independent approach to accreditation sets us apart. EFWA is the world’s first eco standard for websites and digital infrastructure. Under the circumstances of the global environmental issues of global warming and the exhaustion of natural resources, EFWA embarked on a journey by setting the standard for eco-friendly and climate positive websites. Sustainability has never been more important. The accreditation is mapped and contributes to eight of the seventeen United Nations Sustainable Goals namely, Goal 3 – Good Health & Well-being, Goal 7 – Affordable & Clean Energy, Goal 8 – Decent Work & Economic Growth, 9 – Industry, Innovation and Infrastructure, 12 – Responsible Consumption and Production, 13 – Climate Action, Goal 15 – Life on land and Goal 17 – Partnerships for the goals.

To develop all our standards, we depend on a multidisciplinary Scientific Advisory Board (SAB) to guide development and inform revisions to existing programmes. Our SAB continues to review the standards regularly. EFWA collaborates and works with a select group of highly recognised organisations across the spectrum from business, investment, industry to advocacy groups.

Is EFWA a registered charity?

Although it may appear to be at odds with our aim, there are some limits that would prevent us from meeting our climate and sustainability impact goals. We may need to move fast in terms of how quickly we can make an impact in bringing about change. We’re a mission-driven social enterprise, motivated by climate impact — A force for good (on our way to becoming a B Corp in the future). From campaigning for issues like climate change and responsible consumption of digital technologies, knowledge-sharing to donating 10% of our profits to education of children from disadvantaged backgrounds and community tool development, we’re committed to a cleaner greener web and a sustainable world for everyone.

As a limited company, there is a lot we can do to cement our mission and our approach to transparency and profit taking directly in to our company documents. This is accomplished by amending the Articles of Association. It will ensure that these ideals remain with us, even if the company changes hands in the future; it must continue to run as intended.

What are the eligibility criteria to achieve EFWA accreditation?

It varies for each accreditation. Please go through the details page of the respective accreditation that you are interested in found under Accreditation page. Please note that, EFWA do not accredit or work with any organisations that is involved in alcohol, tobacco, gambling, firearms, pornography, high-interest lending, fossil fuels, mining, nuclear power, animal-based products, animal testing, genetically modified organisms, potential biodiversity impact, water intensive, chemicals of high concern and conflict minerals, and reserves the right to reject applications that are against its ethos and values.

How long does the accreditation process take?

It really depends on how quickly you make the necessary changes to meet the standard. Some meet the required standard within a week and it may typically take between 1-4 weeks. Talk to our team if you need any further guidance.

Why is it a compelling proposition?

Undertaking the accreditation process demonstrates your organisation’s commitment to sustainability and the environment, significantly reducing the carbon footprint associated with your website and digital platforms. This is an important step and a noble pursuit and one that would help you position yourself as a trailblazer in your industry, leading from the front and setting an example for others to follow.

As more and more highly empowered conscious consumers seek and champion brands that commit to sustainability, the accreditation also helps in terms of improving your corporate reputation. From a compliance standpoint it demonstrates to external stakeholders that the footprint associated with your website is transparent, credible and reliable. Let your customers know that you are committing to digital sustainability and well on your way towards carbon neutrality, and being climate positive.

What is the ROI of getting the accreditation?

Although it is very difficult to provide you with an accurate estimate as to what the ROI is, it is widely accepted that the newfound consumer consciousness has sparked unprecedented urgency and action, influencing consumer behaviour. As per Forbes, highly empowered consumers seek and champion brands that commit to sustainability. 87% of consumers will have a more positive image of a company that supports social or environmental issues. With regards to Employee Engagement and Retention, the same study established that 88% will be more loyal to a company that supports social or environmental issues. Furthermore 92% will be more likely to trust a company that supports social or environmental issues.

The Forbes results demonstrate that millennials are the most likely demographic to tell friends and family about CSR efforts and to give a company direct feedback. A company targeting the millennial customer as a component of their business model would be wise to become socially and environmentally responsible.

Another outcome from their research is the discovery that fostering an environmental awareness plan is an effective strategy to increase your customers’ purchasing power, gain trust and sustain loyalty. Employing this knowledge in your marketing department is critical in a sustainable corporation.

How do I get re-accredited when my accreditation expires?

A few months before your current accreditation expires, your Client Relations Manager will reach out to you to sign a new Accreditation Application Agreement (AAA) and get you started on the next accreditation cycle. We will work with you to make sure everything is in place so that your accreditation doesn’t expire between cycles.

How can we help you?

Get in touch to see how we can help you make a difference.

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