Carbon insetting vs offsetting

June 30, 2022

While an important tool, carbon offsetting can’t be considered a substitute for direct emissions reductions by corporates.

The world is on track for a global temperature rise of 2.7°C by the end of the century. With less than a decade to halve our emissions, the pressure on the public and private sector to lower their greenhouse gas (GHG) emissions is mounting by the day.

Owing to initiatives like the SBTi, which galvanize private sector companies to set science-based emission reduction targets, there has been a significant surge in corporate climate commitments.

Formalization of unifying measures such as the Article 6 of the Paris Agreement, carbon markets present a promising avenue, especially for the hard-to-abate sectors.

Private sector companies are increasingly relying on voluntary offsetting by means of carbon credits to get to carbon-neutral status. For example – company A could offset its unavoidable emissions by purchasing carbon credits from company B that is in the business of, or uses, renewable energy. Company B in exchange would set up a new solar plant or a new wind farm. In this case, B benefits from clean energy and A from its reduced carbon footprint.

Alternatively, company A could pay company C for carrying out reforestation initiatives. In this case, company A has once again offset its emissions in the environment, and in exchange, company C has helped protect biodiversity and create jobs for the indigenous communities that will look after the forests.

However, despite the simple nature of this exchange, some crucial factors such as double-counting and additionality have the potential to reverse the impact of carbon markets from positive to negative. Example: company A pays company B for the offset project (renewable power) and both entities count the emissions reduced in their respective books – this is known as double counting. Similarly, company A pays company C for reforestation initiatives that were slated to happen anyway – this would be considered additionality.

There is, therefore, an urgent need for companies and countries alike to identify high integrity projects that adhere to robust climate methodologies.

Carbon insetting: doing more good rather than doing less bad

While the world grapples with the impending challenge of getting to net-zero by 2050, companies and countries will inevitably incorporate the use of carbon offsets. The battle with soaring temperatures will, however, not be won until organizations start decarbonising their own value chains to include more nature-positive solutions and operations. Put in simple words, carbon ‘insetting’ focuses on doing more good rather than doing less bad within one’s value chain.

Understanding Digital Supply Chains:

In the digital realm, the digital supply chain encompasses the third-party digital products and services utilised for running and managing campaigns, profiles, and online programs. With over 10,000 marketing technology tools and platforms available, it becomes crucial to consider these service providers’ environmental claims, renewable energy commitments, and climate strategies. Unfortunately, such information is often missing or undisclosed on their websites.

As explained by the International Platform for Insetting, with the aim of slashing GHG emissions from one’s own supply chain, insetting is the implementation of nature-based solutions such as reforestation, agroforestry, renewable energy and regenerative agriculture. Some insetting activities also improve the livelihoods of indigenous communities as a result.

For example, a company on its insetting journey would first evaluate its own supply chain to identify where the major chunks of their GHG emissions are embedded. Conventionally, the first and foremost hotspot is often their source of energy – investing in renewable energy technologies such as solar or wind would be an effective solution, therefore.

Full article and source: World Economic Forum