National Geographic Kids UK Website Earns Climate-Positive Accreditation
October 05, 2023
National Geographic Kids UK Website Earns Climate-Positive Accreditation
The National Geographic Kids UK website, natgeokids.com, has achieved a significant milestone in its commitment to the environment. The popular children's edutainment website has now been certified as 'Climate-Positive' by the Eco-Friendly Web Alliance (EFWA).
The certification showcases Nat Geo Kids UK's continuous dedication to reducing its digital carbon footprint. Like many modern-day internet users, it's easy to overlook the environmental impact of our online activities. The digital tech we use daily contributes to around 4% of global greenhouse gas emissions.
To address this, the Nat Geo Kids UK team has ensured the website runs on a green hosting provider, harnessing renewable energy. Not stopping there, optimisations like reducing image sizes have been made to ensure a faster load time and, importantly, a reduction in the website's CO2 emissions to less than 1g per page view on average.
Moreover, to solidify its environmental commitment, National Geographic Kids UK has taken responsibility for its website emissions by planting trees in local UK schools and supporting verified Earthly.org projects in Borneo and Cambodia.
Deputy Digital Editor of Nat Geo Kids UK, Annabel Lever, expressed her enthusiasm: "We're thrilled to receive this recognition from the Eco-Friendly Web Alliance. It's a testament to our concerted efforts to prioritise sustainability."
As outlined in their article 'The Nat Geo Kids UK Website is Eco-Friendly!'', Nat Geo Kids UK conveys, "We made sure the Nat Geo Kids UK website is run by a green hosting provider. We also cut down the sizes of our biggest images so they load faster. As a result, our website now produces less than 1g of carbon dioxide per page view on average. Plus, we're taking responsibility for website's carbon footprint by planting trees in local UK schools and supporting verified projects in Borneo and Cambodia".
To break down what this means:
- Carbon Emission Reduction: Websites need to maintain an average CO2e emission of below 1g per page view.
- Embrace Green-hosting: The data centres that power the website should operate on renewable energy.
- Taking Responsibility for Carbon Footprint: It's imperative to continuously evaluate and counterbalance the website's carbon emissions and take responsibility through measures such as tree-planting.
A simple way to determine a website's carbon impact involves calculating its estimated website carbon footprint. For instance, a site receiving 500k page views monthly would have an estimated footprint of 6 tonnes annually.
To conclude, this recognition for The National Geographic Kids UK website natgeokids.com, isn't just about a badge of honour. It's a commitment, a pledge, and an example set for the digital world, emphasising the importance of a conscious and sustainable online presence.
For those interested in their website's carbon footprint and aiming for a similar accolade, the EFWA offers a structured accreditation process ensuring transparency, consistency, and a genuine commitment to eco-friendly practices.
For more details on this press release or for an interview, please contact:
Eco-Friendly Web Alliance (EFWA)
Email: info@ecofriendlyweb.org
About National Geographic Kids: National Geographic Kids is a trusted source of fun, captivating, and educational content for children. Whether through the printed magazines or the interactive website, Nat Geo Kids inspires young adventurers to explore the world.
About Eco-Friendly Web Alliance (EFWA): The EFWA champions the cause of creating an eco-friendlier digital space. With its stringent standards and verification processes, it promotes green web practices, encouraging businesses and organisations to reduce their digital carbon footprint starting with their website as a good first step.
Updated 12.10.23