James is the Co-Chair of the British Interactive Media Association (BIMA) Sustainability Council and the Chief Sustainability Officer of MSQ, a global digital marketing group.
As the co-chair of the BIMA Sustainability Council he now runs a training course for other companies on how to model and reduce their carbon footprints using the tools and processes he developed. This course for SMEs "How to Measure, Reduce, and Offset your Company's Carbon Footprint" is now available as part of a free e-Learning course on FutureLearn.
James co-founded MMT Digital after he graduated in 1999 has since grown it to be one of the UKs leading technical agencies with over 250 people, and offices in the Midlands, London and Leeds. In 2019 he took the company carbon negative, offsetting far more carbon than they produce and aiming to half their carbon footprint over the next 4 years and Science Based Targets in place for 2030.
In 2020 MMT Digital became part of MSQ and James helped them to became carbon negative across their entire global operations. James is now the group’s Chief Sustainability Officer and is leading the carbon reduction strategy. Through his low-carbon website The Green Pages developed with the BIMA Council, he also supports teams in how to build lower carbon digital solutions.